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Read the story of how Mindstorm got the X Factor!

Mindstorm took part in this year’s X Factor marking the first time multi touch interactive surfaces have taken prime place on a widely popular TV show. The X Factor found Mindstorm due to our involvement with ITV in the past in shows such as The Krypton Factor.

We had proved that our technology is robust and reliable which is key to avoid wasting expensive production minutes setting up or fixing less reliable technology products. The X Factor was also after a piece of iconic furniture design that would complement the high quality production and create an iconic scene. The Mindstorm Aurora table impressed them and the decision was quickly made that we should collaborate.

The X Factor judges, The Aurora table and a few proud Mindstorm employees

It was obvious that the place for the Aurora table would be in the final selection of candidates during the boot camp. Normally the judges would gather round a table with printed photos on but it quickly became clear that the Mindstorm Aurora multi touch table would be able to completely transform this experience.

We worked closely with the X Factor team to create an application that would reflect their brand. On the day of shooting, we had a lot of fun showing all the other applications the Aurora table is capable of to the X Factor production team, as well as to all the contestants. The table quickly became affectionately known as ‘The Magic table’.

The actual candidate selection process using the Aurora table was a great success and the judges spent almost 3 hours discussing, debating and moving candidates around the interactive table.

Overall it was a fantastic success and great fun as well! We are now looking forward to other future collaborations with the X Factor.

View the Aurora 'Magic Table' in action here.